When using e-mail as the media of your marketing and advertisements, you eliminate the need for high costs. Email is free and if you can manage to make your own promotional advertisements you can also save a bundle there. With an opt-in subscribers list, you are pretty sure that what you are sending out is received, viewed and read by the subscribers and not simply being deleted. They have signed up for service and have consented in receiving it.
As more traffic is driven to your site, you can entice many of them to subscribe to your mailing list or opt-in list. This is a list where in website visitors agree to be sent promotional materials such as newsletters, catalogs and such that could keep them updated about your site or the niche of your site. These promotional materials are sent via e-mail to the members of the list in different time intervals.
Ever wanted to know what link on your web site is clicked the most? Now you can! Click Tracker is a simple solution to counting the amount of clicks received on links it is just one of the great tools
by focal media
Getresponse is the other "industrial strength" hosted autoresponder service. I have used Get Response Pro for quite some time, and been very pleased. Your account is heavily customizable, and their excellent relationship with major ISPs ensures a very high delivery rate for your email. They have recently introduced RSS publication of your autoresponder series and broadcasts, which promises to be a valuable tool. They have strict limitations on uploading of lists, though, and insist that you send out a confirmation email before your uploaded leads are added to your autoresponder series or mailing list. A great place to run a double opt-in "warm" list, however.
AdMinder gives you sophisticated ad tracking and results analysis at a very modest monthly fee. Without tracking and testing, you can't know which of your methods of advertising is effective. AdMinder can pretty much track any link that can be clicked. You send the links from your web page, email, banner, or PPC ad through a special URL that invisibly forwards them to the desired page, while keeping a record of the clicks. You can then compare one email series or ad against another, and "fine tune" your campaigns. This is an invaluable resource!
